Sr. Digital Marketing Executive

Job description

About Us: 

ProTenders is an award-winning B2B SaaS-based startup that is redefining how construction companies do build in the Middle East. 

 

As part of our rapid expansion, we're looking to hire a Sr. Digital Marketing Executive to join our Marketing team in Dubai. This role will report directly to the Marketing Director, and will be responsible for developing strong and innovative digital marketing strategies including email marketing, PPC, landing page optimization and other techniques to drive traffic to company pages and generate interest in company products and services. This person should have a strong interest in staying up-to-date on latest marketing technologies and social media.

Responsibilities

·       Plan, implement and manage email marketing campaigns including nurture campaigns, promotional campaigns and other emails

·       Plan and manage webinars, PPC/ display or digital sponsorship campaigns

·       Responsible for all aspects related to the marketing module within HubSpot

·       Responsible for a quarterly content calendar including themes to guide content creation

·       Forecast marketing campaign growth and ROI for marketing campaigns

·       Work closely with the marketing and sales team for joint projects

·       Be comfortable with taking on other marketing responsibilities such as writing blogs/ community management/ events while another team member is on vacation

Requirements

Requirements

  • Bachelor’s degree in marketing
  • 4 years’ B2B experience in digital marketing and devising digital strategy is a must
  • Proficiency in marketing automation software, digital ads, social media
  • Proficiency in Google Analytics and SEO tools
  • Experience of Photoshop/ Illustrator/ InDesign is a big plus
  • Ability to work independently with minimal guidance under tight deadlines
  • Experience or strong interest within the construction sector is highly desirable
  • Native English speaker with written Arabic skills being a big plus
  • Excellent communication skills (written & verbal)
  • Must demonstrate self-initiative and comfort with analytics
  • Must be based in the UAE (Dubai)